Salt & Smoke

Loan Closing Date – 3-16-16
Funded by ACC – $50,000
Loan Amount – $50,000
Location – Asheville, NC

Salt & Smoke is a grassroots operation that started out as a “pop-up” kitchen at Burial Beer Co. in Asheville, NC. Husband and wife team, Josiah and Shannon McGaughey would cook from home, set up a make-shift kitchen at the brewery, and ask guests to pay whatever they thought reasonable for each dish. The ever-changing menus explore the link between old world European traditions and classic Southern fare. The streamlined menu utilizes the bountiful products of the region, highlights charcuterie, and promotes honest food that lends excellent pairings to Burial’s innovative brews.

Customers enjoyed the food at Salt & Smoke and soon enough the owners of Burial Beer Co. offered the McGaugheys a permanent fixture.

Carolina Small Business Development Fund’s Role

Since it wasn’t feasible to build out a full kitchen on the property, Josiah and Shannon had to think outside the box. When they found out about custom-built food trailers, they reached out to Carolina Small Business Development Fund for a loan to purchase one. That trailer, adjacent to the brewery, has become the small home where they produce and serve all their delicious creations. Now that Salt & Smoke has a fully operational kitchen, Josiah is expanding the menu to offer a selection of snacks and small plates to complement the Burial Beer Co’s variety of beers on tap. Customers enjoy their meal at seating inside the brewery or on the lovely outdoor patio.

Why This Project Matters

Entrepreneurs like Shannon and Josh offer a quality experience to their customers and the Asheville community. Since Salt & Smoke’s early days as a pop-up, the business has been able to hire 2 employees and they hope to expand further. Currently, Salt & Smoke is in the process of applying for a second loan with Carolina Small Business Development Fund with the goal of offering a full service restaurant that serves dinner weekly and brunch on Sundays, with plans to keep the original food truck Salt & Smoke running as well.

Right now getting the brick and mortar started is our main goal. The ultimate goal is to have both businesses running for long enough that they are streamlined and stable within the industry. We want to be around for a long time in this city and have our restaurant be a classic spot that everyone knows and loves.” —Shannon McGaughey

Photo source: Beeradvocate.com

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